In the complex and cacophonous forum that the internet has become, your service and interface design are more important than ever. It’s even more pronounced in ecommerce: Simple and convenient user interfaces and customer experience means less friction. That translates to better conversion rate.
Increasing the conversion rate is where alternative user interfaces – such as one-press ordering buttons – come into play. They provide both the tool and an excuse to bypass existing customer journey and competition.
In work it’s usually results that matter, not the act of working itself.
While we all realize deep down that simplicity trumps in all things, our ways of working as well as our tools have become more complex. Various handy apps and cloud services we use every day reside in different corners of the internet. Syncing data and documents, integrating the services and what have you takes time and effort.
Maybe those things are menial – or they seem to be. And getting them done feel tedious with minimal returns. Unfortunately it comes with the job.
According to Les Taxi Bleus 80% of people want a simple thing: they want their taxi right away. With that in mind, one could assume that the easier you make the ordering process, the more customers you will acquire. Plus, with the simple and fast ordering you’ll also improve the customer experience.
Want to make it easy for customers to order products or services from you? Don’t worry, it’s natural.
That’s exactly why bttn was created – to act as a versatile human interface to support customer actions such as placing orders / re-orders and to engage customers in dialogue. Simply put, to improve customer experience.
Today people hail taxis, order heating oil, place re-orders in online stores, request callbacks from customer service and whatnot with simple push of a bttn.
Lots of tiny things are eating away conversion rate in online ordering. As a merchant you know that removing those pain points from the ordering process, making it as smooth and straightforward as possible is at times a big, hairy objective. But in it’s simplicity, it’s all about removing the friction.
You can tweak the design, tweak the copy, improve CTA’s. You can make the site load faster or snip some step out of the buying process.
These are all traditional tools that can provide tiny tweaks to improve the UX and help to remove friction. But if and when you have existing, good customers – let’s call them VIP’s for the sake of clarity – untraditional methods may be what you should be looking for.
For those short in time there’s a three word answer: everything works out-of-the-box.
With you we can dig a bit deeper into why’s and how’s.
With proliferation of various connected hardware buttons, (at least) we have witnessed all of them offering either Wi-Fi of Bluetooth connectivity.
Most of them are aimed towards home users and–keeping that in mind–Wi-Fi and Bluetooth are sensible alternatives. You want to control something in your own home, and you most likely already have a Wi-Fi network. So why accumulate costs when you can use network you already have.
Taxi industry – or yellow-cab industry as it’s more affectionately called in the US – has been challenged by industry insurgents like ride sharing giant Uber. And it’s been a rough ride. According to New York city’s data the total amount of trips fell 8.8% year-on-year in 2015 as ride sharing companies ramped up their services in the city.
Last fall there was a news article about taxis finally trying to beat Uber at its own game. New apps, Arro and Way2Ride, acted as prong in this counter with similar functionalities to Uber: consumers can use apps to hail the taxi online. Simple and convenient? Maybe. Is that the silver bullet the industry is looking for? You’ll be the judge of that. But few questions while you’re making up your mind: More →
We have always liked to integrate with 3rd party services to leverage the smart things other people have come up with. One of our favorites in this respect has always been Zapier and our services have been integrated for quite some time. However, until now we have been officially in beta.
Starting in the next few days, bttn will be an official Zapier app – in fact we will be one of the very first hardware devices to tightly integrate with Zapier. While you can do a lot of stuff with the bttn even without Zapier, this integration makes things even accessible and easier.
If you thought KONE was a leading elevator and escalator company, you get half a credit. They do all that but what they are really about is creating the best people flow experience.
With that background in mind, we were not surprised – mind you, we were flattered and proud and dead chuffed, but not surprised – when KONE asked us to partner with them for an even better people flow experience in high rise buildings. And partner we did.
The problem Bttn helps KONE solve is the potentially long wait time (up to several minutes) for elevators in high rise residential buildings. And before you protest, no, we are not making the actual elevators faster – we leave that to the hands of the more than capable KONE engineers. But in co-operation with KONE, we are alleviating the problem with personal elevator bttns that do not have to be in the lobby or anywhere near the elevator.More →
From day one, we’ve had our eyes on the US market for many reasons, but one of them has stood out: we’ve had by far the most customer inquiries and interest from the US. In fact, we’ve had as many visitors on our web site from the US as from the next seven countries put together. (I cannot refrain myself from adding a nice little factoid here: we’ve had visitors from 184 countries on our site. We think that’s pretty darn cool.)
So, it has always been our intention to do something about the US market but we wanted to do it right. While promising, the US market is also tough. So we waited until we knew the product was ready and we had the resources to do things properly. And now, with a fresh round of funding and an FCC certified product, we have started our US operations.
Since late September, we’ve had an office in Brooklyn, NY – a borough of New York City that is as gritty, enterprising, and energetic as we are. Not to mention that the view is pretty great.More →
While both Wi-Fi and GPRS/3G are ubiquitous, they have one major drawback for IoT applications: significant battery drain. Maximizing battery life has been one key design objective for the engineers at bttn.
While we are proud of the battery life figures we have achieved, there is a limit to what we could do with the legacy technologies. When we heard about an attractive new alternative way of offering both significantly longer battery life and guaranteed bandwidth, we jumped at it.
The alternative is SIGFOX, a company that has developed a super-low power network technology especially Internet of Things.
It is with distinct pleasure that we welcome Amazon to the button game.
In case you have been living in a cave, here’s the latest entrant:
Starting from next fall, Amazon’s Dash Button lets you order detergent or dog food. And you can also… Well, actually that’s about it. We kinda expected a bit more but these button thingies can be tricky! (We know, we took our sweet time to get them delivered but the availability issues are now a thing of the past.)
Ooh, yeah, you’re amazing!
We think you’re incredible.
You say we’re fantastic,
But still we don’t head the bill.
Amazing, incredible, fantastic…
We are Finns, so these kinds of superlatives don’t really belong to our daily vocabulary. Instead, we like to play it down and not make fuzz about things. Still, these words pop up in my brain when I think back about what a week we had. The whole company history culminated in the past week. More →
Purple Haze was in my brain
lately things don’t seem the same,
actin’ funny but I don’t know why
‘scuse me while I kiss the sky.
Ladies and Gentlemen, Boys and Girls hear this: this is a glorious time to be an entrepreneur. Sky-kissing glorious!
It is often said that ideas are cheap; it is the execution that counts. This is still very much true, but the great thing is that even the execution is cheaper than ever. Developing a technology stack to bring an idea to life is more affordable than ever.
It’s a kind of magic,
It’s a kind of magic,
A kind of magic,
One dream, one soul, one prize,
One goal, one golden glance of what should be
The magic here is not about us – it is about you guys. We’ve had some insanely fantastic suggestions from our fans to the monthly bttn use case competition. We got loads of suggestions and, after careful deliberation we chose the five best. The submitters of these five get not only our gratitude and immediate fame, but also a free bttn each.
Sweet dreams are made of this
Who am I to disagree?
I travel the world and the seven seas
Everybody’s looking for something
We’ve often been asked how we came up with the idea for the bttn. As many of the greatest inventions or services (no, we are not on that level yet but we are working on it) the bttn grew out of a series of small use case discoveries.