IoT button from bttn

Why 72% of businesses prefer stand-alone connectivity in their connected hardware buttons?

For those short in time there’s a three word answer: everything works out-of-the-box.

With you we can dig a bit deeper into why’s and how’s.

With proliferation of various connected hardware buttons, (at least) we have witnessed all of them offering either Wi-Fi of Bluetooth connectivity.

Most of them are aimed towards home users and–keeping that in mind–Wi-Fi and Bluetooth are sensible alternatives. You want to control something in your own home, and you most likely already have a Wi-Fi network. So why accumulate costs when you can use network you already have.

Admittedly Wi-Fi setup is never easy and seldom fun but you got the time to learn and toy with it, right?

Or you go with Bluetooth. That’s handy as well. Especially if you live alone. When you’re home, your smartphone is home so using Bluetooth buttons connected to it is a good way to go.

As a side note, if you haven’t already come across a beautifully designed Bluetooth button called Flic [], check it out. It’s a very cool thing to control your smart home with.

Things change when you’re running a business

What if you’re using connected hardware buttons to provide your customers a shortcut to your products or services? It means you’re operating a “fleet of buttons” in your business and the operational costs vary depending on how smoothly your fleet runs.

What if your customer can’t setup his button for his Wi-Fi network?  Or what if your customer’s Wi-Fi network drops off connection or devices? Your support gets bombarded from all channels.

Unexpected costs occur in every step of the way. And, simultaneously, when your customers’ buttons don’t work they can’t perform the tasks they’re meant to perform. And usually it is to relay orders. So no business. Which is not a good business.


Connected actions for an IoT button
Businesses use bttns as a shortcut to their products or services. Mainly through integrations but also with simple email or SMS.


All of a sudden those seemingly low communications costs begin to be very costly.

Our focus is perfecting the customer experience for your end customers. Making it easy and convenient for them to do what they need to get done. That’s what “The Simplest Internet user Interface if the World” means in practice.

That’s why 72% of our business customers prefer stand-alone connectivity: Everything works out-of-the-box. And that’s big deal for your end-customers since they merely have switch their bttns on and it’s business time. Ka-ching.

IoT button communication preference
With combined built-in mobile data and SIGFOX, stand-alone connectivity is preferred by 72% of business customers.


Then why do you have that Wi-Fi bttn as well, you might ask? Yes, we do. And as said, it’s mainly targeted to home users. We have integrations to smart home platforms and they by default run on Wi-Fi.

If you’re wondering what our favorite connectivity option is, we really don’t have one–as long as it’s stand-alone. There’s pretty profound rationale to that. We’re not in the business of manufacturing buttons. We’re in the business of improving businesses’ customer experience.

In a perfect world every customer always gets what they want, when they want it. We’re making the tools to make this happen; making it simple, convenient, intuitive and also fun.

Press the bttn and Magic happens.



Written by Will Nash, Head of Marketing at Bttn