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The Dutch-owned company, The Butler Group, has added a new and exciting product to their expanding portfolio, the Internet of Things (IoT) button – bttn. The Butler Group acquired the IoT button, bttn, three years ago from a Finnish company. Since the acquisition, the Butler Group has modified the bttn and made improvements to it. […]

The Butler Group’s bttn is a new IoT button on the market and is an AWS button alternative. The AWS IoT button made its first appearance at the 2015 AWS re:Invent conference. Amazon’s AWS IoT button was designed to help customers count or track items, call or alert someone, start or stop something, order services,

Creating a programmable button and saying that it can be used for anything can be quite overwhelming. Our bttn team have put their minds together and have found some industries in which the bttn will thrive.  Programmable buttons at Corporate Companies  Within large corporate companies around the world, there are always tasks that need fulfilling.

Taxi industry – or yellow-cab industry as it’s more affectionately called in the US – has been challenged by industry insurgents like ride-sharing giant Uber. And it’s been a rough ride. According to New York city’s data, the total amount of trips fell 8.8% year-on-year in 2015 as ride-sharing companies ramped up their services in

For those short in time there’s a three word answer: everything works out-of-the-box. With you we can dig a bit deeper into why’s and how’s. With proliferation of various connected hardware buttons, (at least) we have witnessed all of them offering either Wi-Fi of Bluetooth connectivity. Most of them are aimed towards home users and–keeping

If you want to dive more into businesses’ connectivity preferences, continue reading the post “Why 72% of businesses prefer stand-alone connectivity in their connected hardware buttons?” P.S. You got a brilliant use that performs superbly day in and day out and we totally missed it? Send us a note to mike@bt.tn. Written by Will Nash, Head of

Lots of tiny things are eating away conversion rate in online ordering. As a merchant you know that removing those pain points from the ordering process, making it as smooth and straightforward as possible is at times a big, hairy objective. But in it’s simplicity, it’s all about removing the friction. You can tweak the

In work it’s usually results that matter, not the act of working itself. While we all realize deep down that simplicity trumps in all things, our ways of working as well as our tools have become more complex. Various handy apps and cloud services we use every day reside in different corners of the internet.

In the complex and cacophonous forum that the internet has become, your service and interface design are more important than ever. It’s even more pronounced in ecommerce: Simple and convenient user interfaces and customer experience means less friction. That translates to better conversion rate. Increasing the conversion rate is where alternative user interfaces – such as

According to Les Taxi Bleus 80% of people want a simple thing: they want their taxi right away. With that in mind, one could assume that the easier you make the ordering process, the more customers you will acquire. Plus, with the simple and fast ordering, you’ll also improve the customer experience. “80% of people want

Internet of Things is eating the world. Estimates on the number of connected devices by 2020 ranges from conservative 20,4 billion to exuberant 200 billion. Does this mean that the explosion of the number of connected devices makes our businesses mode vulnerable? Possibly. Maybe. It all depends on how the businesses, vendors, and developers solve

Preferences and drivers across industries I got my hands on the latest statistics of IoT button usage–which I’ll be sharing with you few inches below. I thought it’d be a good opportunity to look at the why’s and how’s; what are businesses’ preferences across different industries when it comes to IoT buttons, what are the