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Why alternative user interfaces make sense in ecommerce

In the complex and cacophonous forum that the internet has become, your service and interface design are more important than ever. It’s even more pronounced in ecommerce: Simple and convenient user interfaces and customer experience means less friction. That translates to better conversion rate.

Increasing the conversion rate is where alternative user interfaces – such as one-press ordering buttons – come into play. They provide both the tool and an excuse to bypass existing customer journey and competition.


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