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Why alternative user interfaces make sense in ecommerce

In the complex and cacophonous forum that the internet has become, your service and interface design are more important than ever. It’s even more pronounced in ecommerce: Simple and convenient user interfaces and customer experience means less friction. That translates to better conversion rate.

Increasing the conversion rate is where alternative user interfaces – such as one-press ordering buttons – come into play. They provide both the tool and an excuse to bypass existing customer journey and competition.

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Tips, tricks and trends for ecommerce in 2017

Q&A with ecommerce solutions and service design expert Joni Kautto from Accolade

 

Burt: Joni, what are the biggest trends or considerations in retail in 2017?

Joni: I would summarize this year’s two megatrends with two quotes by famous Americans. First one is “Artificial Intelligence First”, by Google and second “America First”, by Donald TrumpMore  →