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Why alternative user interfaces make sense in ecommerce

In the complex and cacophonous forum that the internet has become, your service and interface design are more important than ever. It’s even more pronounced in ecommerce: Simple and convenient user interfaces and customer experience means less friction. That translates to better conversion rate.

Increasing the conversion rate is where alternative user interfaces – such as one-press ordering buttons – come into play. They provide both the tool and an excuse to bypass existing customer journey and competition.

PayPal_bttn_for_Commerce

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Tips, tricks and trends for ecommerce in 2017

Q&A with ecommerce solutions and service design expert Joni Kautto from Accolade

 

Burt: Joni, what are the biggest trends or considerations in retail in 2017?

Joni: I would summarize this year’s two megatrends with two quotes by famous Americans. First one is “Artificial Intelligence First”, by Google and second “America First”, by Donald TrumpMore  →

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Practical IoT for businesses: How to turn your product or service on-demand?

Want to make it easy for customers to order products or services from you? Don’t worry, it’s natural.

That’s exactly why bttn was created – to act as a versatile human interface to support customer actions such as placing orders / re-orders and to engage customers in dialogue. Simply put, to improve customer experience.

Today people hail taxis, order heating oil, place re-orders in online stores, request callbacks from customer service and whatnot with simple push of a bttn.

bttn Mini

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How to remove friction from online ordering with one press

Lots of tiny things are eating away conversion rate in online ordering. As a merchant you know that removing those pain points from the ordering process, making it as smooth and straightforward as possible is at times a big, hairy objective. But in it’s simplicity, it’s all about removing the friction.

You can tweak the design, tweak the copy, improve CTA’s. You can make the site load faster or snip some step out of the buying process.

These are all traditional tools that can provide tiny tweaks to improve the UX and help to remove friction. But if and when you have existing, good customers – let’s call them VIP’s for the sake of clarity – untraditional methods may be what you should be looking for.

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