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bttn and Icontrol Networks Announce OpenHome Partnership, Go Indiegogo

PRESS RELEASE

bttn – the Simplest Internet User Interface in the World – makes Smart Home even smarter

Helsinki, Finland & Redwood City, CA – September 3, 2014 – bttn and Icontrol Networks today announced that bttn has joined OpenHome Labs and the bttn device will be OpenHome Certified upon launch. As a result, bttn – the Simplest Internet User Interface in the World –will work seamlessly with over 22 Million OpenHome Certified devices already in Homes today, bringing a new level of simplicity and control to smart homes.

The bttn device is just what the name suggests: an internet-connected physical push button. By pushing the bttn, the user triggers a pre-defined action or chain of actions. With both tactile and visual feedback, the bttn informs the user that the action was successful and the desired result reached. Designed by the award-winning industrial designer Harri Koskinen, the bttn is simple, elegant, and durable.

Working together with Icontrol, the platform provider that powers many of world’s smart home solutions, bttn will provide a super-simple addition to smart home solutions, allowing new use cases and making various systems accessible to every family member, regardless of their technical skill level.

Jason Domangue, VP of Ecosystem Development at Icontrol Networks says: “We have been very excited about the bttn since we first learned about it earlier this year. The bttn is a natural addition to the OpenHome ecosystem that enhances the capabilities of our platform and our ecosystem’s vast array of devices.”

Harri Rautio, CEO and Founder of bttn continues: “Icontrol Networks’ vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. This ties perfectly in with our vision of creating a super- simple yet versatile interface that automates common tasks and operates existing ecosystems and devices.”

Together with two other inaugural OpenHome Labs members, bttn today starts a crowd funding campaign on Indiegogo to speed up its initial manufacturing and widen its reach especially in the US. The campaign can be followed at www.indiegogo.com/projects/the-simplest-internet-user- interface-in-the-world/ .

About bttn

Bttn, Inc. is the creator of the bttn, the simplest Internet user interface in the world. It brings the power of Internet of Everything to individuals, families, and businesses with elegantly designed solutions. Bttn, Inc. / The Button Corporation is privately funded and based in Helsinki, Finland and in New York, U.S. For more information, visit the company website at http://bt.tn.

About Icontrol Networks

Icontrol Networks’ vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. Icontrol is making the connected home a reality through its software platforms, which are deployed by home security companies and service providers, and the all-in-one Piper Home Awareness device for consumers. Icontrol is further pioneering the next generation of connected living through its OpenHomeTM Partner Program, the first community for application and device makers to partner on a common platform. Venture investors in Icontrol include Charles River Ventures, the Kleiner Perkins Caufield & Byers iFund, and Intel Capital, with strategic investments from a variety of service providers including ADT, Comcast Ventures, Comporium and Rogers Communications. For more information about Icontrol Networks and Piper visit www.icontrol.com and www.getpiper.com.

Editorial notes –Internet of Everything market trends

The Internet of Everything is defined as bringing together people, processes, data, and things to make networked connections more relevant and valuable than ever before — turning information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries.

Up to 80 billion devices are expected to be connected by the Internet of Everything is expected by 2020. (Samuel Ropert, Lead Analyst, IDATE, September 2013)

The Internet of Everything (IoE) creates $14.4 trillion in Value at Stake — the combination of increased revenues and lower costs that is created or will migrate among companies and industries from 2013 to 2022. (Cisco ISBG, 2013)

Today, 99.4% of physical objects that one day may be connected to the Web are still unconnected. (Cisco ISBG, 2013)

For further information, please contact:

Bttn, Inc.:

Saku Everi, PR
Tel. +358 40 717 7776 Email: saku@bt.tn

Icontrol Networks:

Amanda Moss
Tel. +1 (312) 329 3905 amanda.moss@finnpartners.com