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A New Device Category For the Internet of Everything (IoE)

PRESS RELEASE

The Button Corporation Introduces the bttn, the Easiest Internet Device Ever

Helsinki – May 27, 2014 – The Button Corporation today launched a new category of Internet- enabled devices for triggering messages, processes, and actions without requiring any technical knowledge. Called bttn, these devices help individuals, families, and businesses use the power of the Internet of Everything to make life easier, safer, and more productive.

The first bttn device to be released is just what the name promises: an internet-connected physical push button. By pushing the bttn, the user triggers a pre-defined action or chain of actions. With both tactile and visual feedback, the bttn informs the user that the action was successful and the desired result reached. Designed by the award-winning industrial designer Harri Koskinen, the bttn is simple, elegant, and durable.

Bttn’s initial consumer applications revolve around safety, family communications, and every day convenience. The bttn can also replace numerous existing legacy devices and services, which are inflexible and expensive.

Service businesses can offer custom-branded bttns with their own logos to their customers, as a shortcut to ordering their services: Just push the button for taxi, package pick-up, security alert, customer satisfaction query, etc.

The bttn communicates with bttn servers, which then trigger the pre-set action. Technically, actions are counter updates, web page updates, twitter tweets, RSS feeds, IFTTT triggers, email, SMS messaging, or any combination thereof. Bttn’s multiple patent-pending system offers a wide variety of ready-made drag-and-drop actions, as well as wizards for simply and quickly defining new actions.

The Internet of Everything (IoE) is estimated to connect over 50 billion devices over the next several years. The bttn is the first device designed for non-technical people to fully exploit the power of the IoE. The bttn offers both 3G and Wi-Fi connectivity and can run on a set of AA batteries for up to a year.

Founded by serial Internet entrepreneur Harri Rautio and his core team, The Button Corporation has received initial funding from Jari Ovaskainen, The European Business Angel of the Year 2014.

Mr. Rautio says: “We are thrilled to introduce the bttn. It’s simple and smart. It combines maybe the oldest and certainly the easiest user interface in the world with new web technologies, resulting in an exciting combination that provokes the mind – what would you use the bttn for?”

The bttn is available for pre-ordering NOW at bt.tn for 69.00€. Deliveries start in Q4 2014.

About The Button Corporation

The Button Corporation is the creator of the bttn, the simplest internet user interface in the world. It brings the power of Internet of Everything to individuals, families, and businesses with elegantly designed solutions. The Button Corporation is privately funded and based in Helsinki, Finland. For more information, visit the company website at bt.tn.

Editorial notes –Internet of Everything market trends

The Internet of Everything is defined as bringing together people, processes, data, and things to make networked connections more relevant and valuable than ever before — turning information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries.

Up to 80 billion devices are expected to be connected by the Internet of Everything is expected by 2020. (Samuel Ropert, Lead Analyst, IDATE, September 2013)

The Internet of Everything creates $14.4 trillion in Value at Stake — the combination of increased revenues and lower costs that is created or will migrate among companies and industries from 2013 to 2022. (Cisco ISBG, 2013)

Today, 99.4% of physical objects that one day may be connected to the Web are still unconnected. (Cisco ISBG, 2013)

For further information, please contact:

Harri Rautio, CEO, The Button Corporation Mäkelänkatu 52 B, 00510 Helsinki, Finland Tel. +358 40 865 4072
Email: harri (æ) bt.tn

bt.tn