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It Feels Good to Be Out of Stealth

I’ve been through the desert on a horse with no name
It felt good to be out of the rain
In the desert you can remember your name
‘Cause there ain’t no one for to give you no pain

After a good six months of skunkworks mode and secrecy, it is truly nice to be out of stealth. We’ve been bursting to tell about bttn, and now, finally, we can!

What makes the feeling even more special is the tremendous response we’ve had from all of you out there. In the less than two weeks we’ve been out in the open, we’d had some fantastic press coverage, over 25000 hits on our website, and several hundred pre-orders from 25 countries (If you want to make sure you get the bttn among the first, remember to order yours here). We are pleased and humbled. Thank you!

Obviously, we’ve been thinking about use cases for the bttn since the very beginning but we have been just blown away by the suggestions we’ve received from all over the world. Our CEO and janitor will be announcing the first winners of our #mybttn use case competition shortly, but in the meantime, I’d like to direct your attention to the insanely fantastic work by the good folks at Magnani Caruso Dutton, a NY-based digital customer experience agency. MCD created not one, not two, but TEN usage scenarios and put them up on their web site. We love all the scenarios but if we were to choose one, it would have to be the last one: Beer-mergency!

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Thanks guys! May the bttn be with you and may you never run out of beer. BTW: the song lyrics in the beginning are, of course, from A Horse with No Name by America. If you want to hear a surprising, yet fantastic remake, check out Place with No Name by Michael Jackson.