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Cheat sheet for the taxi industry: 3 reasons why simple user interface matters in taxi ordering

There’s one thing that 80% of people want when it comes to taxi: they want it right away. With that in mind it should be a simple thing to delight your customers. Should. But simple doesn’t always mean easy.

Alternative user interfaces to improve service

Some like apps. Apps are cool. They can be simple. And they are always on the go. There’s also a drawback: when you begin to collect various convenient apps to hail a taxi, your phone screen gets cluttered with various apps and boom, there goes the simplicity and convenience.

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When convenience gets overwhelming.

Different taxi companies, fleets and dispatchers have already jumped into IoT button bandwagon to improve taxi service and make hailing a ride quicker and easier.

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