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Tips, tricks and trends for ecommerce in 2017

Q&A with ecommerce solutions and service design expert Joni Kautto from Accolade

 

Burt: Joni, what are the biggest trends or considerations in retail in 2017?

Joni: I would summarize this year’s two megatrends with two quotes by famous Americans. First one is “Artificial Intelligence First”, by Google and second “America First”, by Donald TrumpMore  →

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Bttn launches a new low-cost connected hardware button for the US mass markets

Uses the world’s leading provider of IoT connectivity, Sigfox.

Helsinki, Finland & Las Vegas, USA – January 6 , 2017 – The Button Corporation, creator of the world’s first physical push button always connected to the Internet, today launches the new product aimed specifically at companies operating in the US mass markets.

At present connected devices in general remain complicated, expensive to deploy and not easily scalable. The new bttn device sets out to democratize the connected devices market by combining utter simplicity, versatile APIs, cloud based management and configuration toolset, and the leading IoT connectivity technology from Sigfox.

SIGFOX bttn Mini

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Re-order bttn for the rest of the world

Bttn and Accolade launch re-order solution for Magento platform

Helsinki, Finland – 25.10.2016The Button Corporation, creator of the first physical push button always connected to the internet, bttn, launches a joint effort targeted to online stores with Accolade Partners.

The solution, dubbed Button for Commerce, runs on the leading commerce platform Magento. It brings a convenient re-order functionality that has so far been a privilege only to large brands operating in a major ecommerce store to all online stores.AccoladeMore  →

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Press the button and technical support happens

Leading Swedish telco, Telia teams up with Bttn

Helsinki, Finland & Stockholm, Sweden – September 7, 2016 – Telia, the leading Swedish telco recently launched a new service for its small- and midsize business customers, the Personal Technician, which helps companies with their IT- and communications solutions and makes the technology work.

Telia has teamed up with Bttn to engage businesses around the new service by sending them connected buttons. With a simple push of the button they can sign up to the service and get a Personal Technician. More  →

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Bttn expands to the biggest connected home market in the world

Launches integration with Icontrol Networks

New York, USA and Helsinki, Finland – July 27 2016 – The Button Corporation, creator of bttn®, the world’s first internet connected physical push button, announces certified device integration with Icontrol Networks, the leader in the smart home industry.

From today, bttn is certified and compatible with any Icontrol-powered solution. By pushing the bttn, the user triggers a pre-defined action or chain of actions inside the smart home. Some common uses include:

  • Push the “good night switch” bttn to lock doors, turn off lights, activate video surveillance, and lower room temperatures for the night. Press the same bttn again in the morning to wake up the house.
  • Easily activate or disable the security alarm mode with the bttn.
  • Toggle the living room lighting between normal and TV watching modes.
  • Check-in bttn for children – press to lock the doors and send an “I’m home” SMS to parents.

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Simplest Internet User Interface in the World Is Halved

The Button Corporation launches the all-new bttn Mini®

Helsinki, Finland and New York, NY– June 1st, 2016 – The Button Corporation, which launched world’s first internet connected physical push button in the Spring of 2014, announced today the all-new bttn Mini®.

Packed with the same magic but half the size of the original bttn®, the new bttn Mini is the ultimate physical signalling device for human beings. With the bttn Mini in the line-up, The Button Corporation keeps delivering on the premise of the simplest internet user interface in the world™.

“We are proud to have been able to pack even more power into the diminutive form factor of the bttn Mini. With two distinct gestures – the press and the long press – the bttn Mini can perform two separate actions. The long press is a feature developed to meet the needs of our business customers to be able to cancel or confirm an action or a purchase, ” says Harri Rautio, founder and CEO of The Button Corporation. “As this is a widely requested feature, we are bringing it also to the original bttn via a simple firmware upgrade,” continues Rautio.

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Traditional Taxi Industry Strikes Back

The leading taxi operator in San Diego launches a concierge service with Bttn to provide a better way of calling cabs than ride-sharing apps

San Diego, CA – October 27, 2015 – San Diego Yellow, the leading taxi company in San Diego with over 300 vehicles, launches its new Concierge service with Bttn, the world-famous internet-connected push button.

Restaurants, hotels and boutiques frequented by large numbers of customers are repeatedly calling taxi compa- nies to place ride orders. Deploying San Diego Yellow branded bttns to these locations, SDY offers a totally new level of service. Dubbed as SDY Concierge, a simple push of a button sends a taxi order to that address, and then displays confirmation light on the bttn.

Taxi operators have for some years been challenged by internet-connected ride-sharing services. Some of the tra- ditional operators have also developed their own app-based services but studies have shown personal apps do not reach all customers and they’re not the most convenient way for concierge-served customers. Using a bttn to place taxi orders is both faster and more convenient than app-based hailing.

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Bttn Dramatically Expands Addressable Market for its Internet of Things Universal Push-button via SIGFOX Global Network

HELSINKI, Finland – May 26, 2015 – Bttn Inc., the creator of the simplest physical internet user interface in the world has chosen SIGFOX’s global network to dramatically expand the reach of its buttons.

Until now GPRS and Wi-Fi technologies have been used to connect bttn, the world’s first stand-alone, connected push button to the Internet. By qualifying its device in the SIGFOX Ready certification program, Bttn is assured the buttons will have optimal radio capacity wherever SIGFOX’s cost-effective, energy-efficient global network is operating.

“SIGFOX’s network, which is dedicated to the Internet of Things, allows us to build buttons that have better battery lifetime and a much lower cost,” said Harri Rautio, CEO of Bttn. “Furthermore, SIGFOX has strong network presence in countries like Spain and France, where we already have business customers in the transportation, elderly care, security and manufacturing industries. SIGFOX’s network connectivity adds a great feature to our great product.”

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Traditional taxi industry strikes back

France’s leading radio taxi operator launches concierge service with Bttn

Helsinki, Finland & Paris, France – March 2, 2015 – Les Taxis Bleus, the leading taxi company in France with over 3000 vehicles in fleet, launches its Concierge service with Bttn.

Restaurants, hotels and boutiques frequented by large numbers of customers are repeatedly calling taxi companies to place ride orders. Deploying branded bttns to these locations, Les Taxis Bleus aims to offer a totally new level of service. Dubbed as Concierge, a simple push of a button sends a taxi order to that address, and then displays a green light at the bttn.

Traditional taxi operators have for few years been challenged by ride-sharing apps. Some of the traditional operators have also developed their own app-based services, as has Les Taxis Bleus. But personal apps are not the most convenient way for concierge- served customers.

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bttn and Icontrol Networks Announce OpenHome Partnership, Go Indiegogo

PRESS RELEASE

bttn – the Simplest Internet User Interface in the World – makes Smart Home even smarter

Helsinki, Finland & Redwood City, CA – September 3, 2014 – bttn and Icontrol Networks today announced that bttn has joined OpenHome Labs and the bttn device will be OpenHome Certified upon launch. As a result, bttn – the Simplest Internet User Interface in the World –will work seamlessly with over 22 Million OpenHome Certified devices already in Homes today, bringing a new level of simplicity and control to smart homes.

The bttn device is just what the name suggests: an internet-connected physical push button. By pushing the bttn, the user triggers a pre-defined action or chain of actions. With both tactile and visual feedback, the bttn informs the user that the action was successful and the desired result reached. Designed by the award-winning industrial designer Harri Koskinen, the bttn is simple, elegant, and durable.

Working together with Icontrol, the platform provider that powers many of world’s smart home solutions, bttn will provide a super-simple addition to smart home solutions, allowing new use cases and making various systems accessible to every family member, regardless of their technical skill level.

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A New Device Category For the Internet of Everything (IoE)

PRESS RELEASE

The Button Corporation Introduces the bttn, the Easiest Internet Device Ever

Helsinki – May 27, 2014 – The Button Corporation today launched a new category of Internet- enabled devices for triggering messages, processes, and actions without requiring any technical knowledge. Called bttn, these devices help individuals, families, and businesses use the power of the Internet of Everything to make life easier, safer, and more productive.

The first bttn device to be released is just what the name promises: an internet-connected physical push button. By pushing the bttn, the user triggers a pre-defined action or chain of actions. With both tactile and visual feedback, the bttn informs the user that the action was successful and the desired result reached. Designed by the award-winning industrial designer Harri Koskinen, the bttn is simple, elegant, and durable.

Bttn’s initial consumer applications revolve around safety, family communications, and every day convenience. The bttn can also replace numerous existing legacy devices and services, which are inflexible and expensive.

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Hundreds of Cars, Millions of Passengers, One bttn

PRESS RELEASE

Kajon Oy, a leading provider of chauffered car services successfully deploys the bttn

Helsinki – May 27, 2014 – The Button Corporation is providing transportation request buttons for Kajon Oy, the leading taxi and minibus service provider in Finland. Kajon is providing Kajon- branded bttns for their customers and partners for easy and repeated ordering of rides with a simple press of a button.

Restaurants, hotels, and other businesses frequented by large numbers of customers are repeatedly calling taxi companies to place ride orders. This is both expensive and time-consuming. Kajon now offers them an easy push button to order a ride to a specified address. The service personnel making ride orders, such as reception desks and restaurant door personnel, now save time as they only have to press the bttn. The lights of the bttn inform the client about the status of the order. Furthermore, the details of the order, such as car and order number, are automatically relayed to the service personnel’s mobile phones via SMS.

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100 Movie Theatres, 80000 Seats, One bttn

PRESS RELEASE

Finnkino, the largest movie theatre chain in Finland successfully deploys the bttn

Helsinki – May 27, 2014 – The Button Corporation is providing Finnkino movie theatres in-theatre call buttons for audience for improved customer service.

With thousands of people in the multiplexed and fully automated modern movie theatres, it is increasingly important that the patrons have a fast and simple way of alerting theatre staff and receiving assistance, in cases of theatre or audience related exceptions during the shows.

“With its low cost service-based approach, the bttn is an ideal solution for our theatres”, says Finnkino’s Theatre Manager Markku Riekkinen. “Placing bttns in the auditoriums allows us to offer better customer service during the movie presentations. If a need arises, the audience now has a simple method of signaling our staff by pushing a lighted bttn on the wall. The versatility of the bttn concept allows us to implement many more customer service ideas. And should our own messaging infrastructure change, we’ll simply change the messaging options in the bt.tn cloud service. ”

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