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Cheat sheet for the taxi industry: how to hoard orders with on-demand ordering

According to Les Taxi Bleus 80% of people want a simple thing: they want their taxi right away. With that in mind, one could assume that the easier you make the ordering process, the more customers you will acquire. Plus, with the simple and fast ordering you’ll also improve the customer experience.

“80% of people want their taxi right away”

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Practical IoT for businesses: How to turn your product or service on-demand?

Want to make it easy for customers to order products or services from you? Don’t worry, it’s natural.

That’s exactly why bttn was created – to act as a versatile human interface to support customer actions such as placing orders / re-orders and to engage customers in dialogue. Simply put, to improve customer experience.

Today people hail taxis, order heating oil, place re-orders in online stores, request callbacks from customer service and whatnot with simple push of a bttn.

bttn Mini

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How taxi industry can fight back on ride sharing apps

Taxi industry – or yellow-cab industry as it’s more affectionately called in the US – has been challenged by industry insurgents like ride sharing giant Uber. And it’s been a rough ride. According to New York city’s data the total amount of trips fell 8.8% year-on-year in 2015 as ride sharing companies ramped up their services in the city.

Last fall there was a news article about taxis finally trying to beat Uber at its own game. New apps, Arro and Way2Ride, acted as prong in this counter with similar functionalities to Uber: consumers can use apps to hail the taxi online. Simple and convenient?  Maybe. Is that the silver bullet the industry is looking for? You’ll be the judge of that. But few questions while you’re making up your mind: More  →