We have always liked to integrate with 3rd party services to leverage the smart things other people have come up with. One of our favorites in this respect has always been Zapier and our services have been integrated for quite some time. However, until now we have been officially in beta.
Starting in the next few days, bttn will be an official Zapier app – in fact we will be one of the very first hardware devices to tightly integrate with Zapier. While you can do a lot of stuff with the bttn even without Zapier, this integration makes things even accessible and easier.