Developers have for some time had access to Amazon AWS-IoT platform to connect their devices with the cloud and execute actions - or Lambda functions as Amazon calls them. One of the most interesting applications of course are connected push buttons that could trigger actions in the Amazon cloud. Until now, there has however been no way to do this on a wide scale or in a real business setting, as available devices have been limited to cumbersome Wi-Fi connectivity and non-replaceable batteries, making them less useful for real world uses.
That is all about to change, as The Button Corporation - maker of the world’s first IoT button - has added support for triggering Amazon AWS IoT Lambda functions using their cellular and Sigfox based devices.
Any business already using or considering the use of Amazon AWS-IoT can now instantly leverage the power of connected buttons. Supported use scenarios include: -Instant ordering of products or services at the press of a bttn -On-demand support & maintenance calls -Logistics and transportation, e.g. pickup requests -Process management -Quality control -Customer feedback And many more…
Filling the data to make a new online order takes a lot of time.
Buttons placed in pick-up points that, when pressed send a slack message to the staff to notify for pickup need.
With bttn the company can serve their customers faster and better. Moreover, it improves the company's brand visibility at the point-of-sale.
From just a button on a website to existing across all contexts – including the offline world.
PayPal bttn for Commerce integration allows businesses to associate their customers in a Braintree vault to physical buttons.
Open-sourced integration to allow anyone to integrate a bttn with PayPal. For more information visit https://github.com/paypal/paypal-bttn/blob/master/web/lib/braintree.php
Emmy Clothing Company is Scandinavia's largest online store for 2nd hand quality apparel. Emmy has containers in major shopping malls where sellers can bring their items to be sold.
Whenever a container is becoming full, the mall staff press a bttn for an on-demand collection.
Simple and straightforward process to signal that a container is full and needs to be emptied.
Making hailing a ride quicker and easier to battle against ride-sharing apps.
A universal dispatch system that is using a button called a "kabit". Kabit buttons are placed in partnering businesses and – when pressed – taxi order is sent to the dispatch center. The computer system at the dispatch center then sends an alert to the closest cabdriver that a customer is waiting to be picked up. The system is autonomous.
“By using the button, you have access to more than 50 percent of the cabs in town,” said Jonathan Schwartz of Yellow Checker Star. “We did this to improve service and reduce the wait times it takes for customers to get cabs.” More than 200 businesses, including the National Atomic Testing Museum, Range 702 and Eaglerider Motorcycle Rentals, have had the button placed in the first three months of the program, and the feedback has been overwhelmingly positive. “People absolutely love it,” Schwartz said. “They like the fact that when a customer asks them to order a cab, they don't have to waste their time getting on the phone, going through dispatch. They literally have to touch the button, that’s it. It’s that simple.” In Las Vegas Kabit facilitates over 30,000 per month.
How to engage with VIP customers during the holiday season who already have and have experienced everything?
In December 2015 Pernod Ricard Spain released an innovative holiday gift box, containing "botón de la convivialité": A digital, direct and fun way to connect with friends. Just press the bttn and your friends receive a message from you, calling them to join in celebration of friendship.
It certainly is a very special gift that can also be used throughout the year, whenever we remember the friend who we have not seen in a while. It also strengthens Pernod Ricard’s motto, "Créateurs de convivialité", i.e. creators of experiences and special moments to share and enjoy with people close to you.
With thousands of people in fully automated movie theatres, it is important that the patrons have a simple way of alerting theatre staff in the case of an exception during a show.
Placing bttns in auditoriums allows customers to signal an assistance need during the movie.
"With its low cost service-based approach, the bttn is an ideal solution for our theatres. Placing bttns in the auditoriums allows us to offer better customer service during the movie presentations. If a need arises, the audience now has a simple method of signalling our staff by pushing a lighted bttn on the wall."
Promote Sogni d'oro camomille; engage with customers in easy and fun way. And what's more, make it easy for them to share camomille experiences with their friends.
The bttn sends an SOS message of cuddles to friends or colleagues. The user can choose the group name and the members who to share this nice gesture with.
The campaign lasted around a month from February to March 2017. Interest towards and actual sales of Sogni d'oro camomille grew as a result of the campaign.
Meetings get often interrupted by tech issues, post-it notes run out or attendees need more coffee to survive. It's a matter of efficiency to get those solved swiftly – and it leads to improved customer experience.
IoT buttons deployed in meeting rooms to signal an assistance need.
Improved customer satistaction. The mere presence of the bttns is signaling that Lindström Invest is committed to walk the extra mile to ensure a successful meetings to customers.
Main objective was to lower the barrier to contact Wabel.
When customer has a need to contact Wabel, they just press the bttn. Bttn press sends a message to sourcing consultant who will call back to the customer and has all the relevant customer data readily available.
Simple call-back solution lowers customers' barrier to contact company. And naturally a physical Wabel bttn on customers' desks remind about the customer relationship.
Apps were not the answer to win in the taxi market. 25% seemed to be the saturation point of orders via mobile apps. And with every company offering the similar level of convenience, the loyalty was still an issue. Moreover with dispatchers taking their commission from every order, your margins are suffering.
Branded IoT buttons integrated to company's order system that are distributed to corporate customers, restaurants, hotels, shopping malls and other places frequented by people in need of a taxi.
Increased loyalty from corporate customers through the physical presence and simple ordering. Winning customers from competitors in public places and what's more, getting healthier margins bypassing the taxi dispatchers.
Construction or renovation sites are not the easiest place to have as a neighbor. If noises get too loud, it's disturbing neighbors' work or living in general.
NCC developed a solution for neighboring residents. If construction site noises get too loud, neighbor can push a bttn to send a signal to the work crew to bring down noise levels.
Bttn provides a shortcut to signal the work crew directly. It's a faster compared to alternatives where messages or phone calls are routed via construction company customer support or foreman to the actual crew. According to neighbors, "the mere presence of such a bttn brings a peace of mind and knowledge that if something disturbing happens, solution is in the arms reach."
Taking a stand on an important cause is sometimes hard. You may encounter a campaign promoting such causes, but if you're not online at the time, taking action may be difficult.
Plan International was promoting Girls' rights in third world countries. Part of the campaign was to engage people on the go in various locations: airports, malls and such.
By pressing a bttn, a pledge tweet was sent with counter keeping an up to date pledges. In two months the campaign got over 60 000 tweets. Moreover it reached new people that became monthly donators for the cause.
The Team Finland network promotes Finland and boosts the success of Finnish companies abroad. With a selected group of 30 companies they attended the Mobile World Congress. Mobile World Congress doesn't differ from other large events in one sense: meeting a company representative may at times be tricky since they too have places to go and other meetings to attend.
With several companies at a single, large stand, how can an interested person meet the team they want to meet? Simple. With one entire wall full of buttons branded to individual companies, people just press company's button to signal they wish to meet. Company representative receives an SMS notification and can reply with simple ""Yes"" or ""No"" depending whether they have the time to meet right now. Customer gets notification to the button with green or red indicator lights.
Increased convenience for both company representatives and people wanting to meet with them but also an interesting eye-catcher to differentiate from heard of exhibitors.
Lenovo launched new computers for serious gamers. But how do you promote it to gamers in relevant and interesting manner?
Lenovo adapted to the gamers’ computer usage patterns, so they positioned their gaming computers as the solution to a common discomfort they have while playing: they don’t want to stop, not even when they’re hungry. Instead they often choose to go hungry and continue playing. Lenovo launched a new computer to serious gamers with an integrated hunger eliminator button.
How does the Lenovo Hunger Eliminator Button work? It’s simple. The users set up a food order and, with a press of the button, their food is delivered automatically. Without stopping the game. The Lenovo Hunger Eliminator Button connects via Wi-Fi to the largest national food delivery service, FoodPanda.ro, where the order is automatically submitted, processed and delivered. To give the users a hands-on experience with the new technology, Lenovo installed the gaming computer with the integrated food order button in electronics stores and let the people play. A message suggested they press the Hunger Eliminator Button if they got hungry. When pressed, food was immediately delivered, in order to prove the buttons’ benefits on the spot. Lenovo explained the idea in a video and posted it on social media. Bloggers noticed it and started writing about the button for free. The news was picked up by some of the biggest Romanian video bloggers, who have more reach than all of the TV stations targeting young people combined.
When a customer needs to get hold of their legal counsel, it is in some cases urgent. Yet the fact is that also legal counsels are sometimes otherwise occupied; they have meetings, have to attend in court and such and can't be reached at all times.
Alder&Sound button at customers' desks. When customers need to get in touch with their lawyer they just press the button and a message is sent to the lawyer to signal urgent customer need and a request to call back at once. Objective is to make it as easy and convenient as possible to a customer to get hold of a lawyer without waiting in the phone. And consequently, for a lawyer not to miss a new customer case.
Legal counsel on-demand is not only a nice gimmick but improves customer service - even at times when not pressed. The lawyer's office brand is present at the customers' desks at all times reminding of the customer relationship and creating a comforting effect that if there's a problem, solution is just a one bttn press away.
Telia launched a new service called "Personlig tekniker", a personal tech support aimed towards SMB customers. When a customer has an IT related problem and needs support from their personal tech support, they can request it from Telia. But how to make it as simple, fast and intuitive as possible?
Telia designed a new customer service with bttn, a "Personlig tekniker" bttn for customer premises. When in need of tech support, employee just presses to bttn and receives a call-back from Telia who then solves problems either remotely or, if needed, by coming to the customer premises.
Orders of "Personlig tekniker" service started to pile in from the first week after launch. As a public company, Telia does not publish actual numbers of sales nor its growth.
Increased convenience for customers and increased customer loyalty.
When customer presses the bttn, a default re-order that she has specified will be placed. Payments are automatically processed and items will be shipped.
Better customer experience through convenience, convenience of on-demand vs. fixed delivery intervals, physical presence at customers premises.
PayPal integration will allow a business to associate their customer in a Braintree vault to a physical button and can be used to place orders/re-orders from online stores.
bttn has added support for triggering Amazon AWS IoT Lambda functions using their cellular and Sigfox based devices. Any business already using or considering the use of Amazon AWS IoT can now instantly leverage the power of connected buttons.
Access the best apps, restaurant, and POS technologies all in one place and connect with millions of consumers.
Post a message to telegram. Short press and long press can post different messages.
Have bttn trigger your Microsoft Flow automations.To get started choose Microsoft Flow action from bttn Cloud.
Allow users to place online orders with bttn in your e-commerce shop running on Magento.
Nationally regulated universal platform and safety solution that works in all for-hire vehicles.
Send SMS to up to 10 recipients. Short press and long press can send different messages, or you can also set the bttn to wait for response. SMS costs a few cents per sent message. To get started choose SMS action from bttn Cloud.
Post a message on a Slack channel. Short press and long press can post different messages. Great for staff notifications.
Trigger a text-to-speech voice call to one or more phone numbers. You can select male of female voice and language.
Allow users to place online orders with bttn in your e-commerce shop running on Moltin.
Have bttn trigger any of hundreds of apps connected to Zapier and create advanced automations. To get started choose Zapier action from bttn Cloud.
Send email to up to 10 recipients. Just enter the email subject and message content. Short press and long press can send different messages. Great for callback requests or other non-real time tasks. To get started choose email action from bttn Cloud.
Have bttn trigger your IFTTT automations. To get started choose IFTTT action from bttn Cloud.
Trigger posts to Twitter. To get started choose Twitter action from bttn Cloud.
Use bttn to trigger posts to Facebook. To get started choose Facebook action from bttn Cloud.
My.bt.tn lets you easily create a HTTP action that makes requests to your own system.
Instead of hardcoding bttn related information in the request data, make use of bttn groups and dynamic tags such as , , and .
If your server needs time to process the request, use callbacks to tell bttn to wait for your response before showing green or red feedback lights.
Using our API’s hook method, you can also dynamically change the webhook URL and data for your bttn.
See our knowledge base articles for tips:
General info on actions:
Examples of connecting to external services: https://bttn.freshdesk.com/support/solutions/folders/5000159129
You can pull press counter, event and status data of your bttn fleet using the REST API endpoints. The data can be accessible only with an API key or it can be published.
Counter tells how many times a bttn has been pressed during a time window. You can e.g. poll the counter value every minute to see if a bttn has been pressed and trigger an action at your server.
Event feed tells more details of each press event and its result.
Status data includes last known battery and signal levels.
See all available API methods at my.bt.tn/api
My.bt.tn allows you to enter properties for bttns. These include bttn name, location, timezone and email address for notifications. You can easily pass these values with the requests or messages by using dynamic tags such as and .
These are usually fine for services without any personal information, such as making a taxi pickup request to a hotel address. However, any sensitive data such as private customer information is best kept inside your own system.
Example: Customer can place an order with the bttn.
Instead of naming your bttns after your customers in my.bt.tn, make a table of customer and related bttn device ID inside your own system.
Then have bt.tn server pass just the information when bttn is pressed.
When your system processes the request, it can check the table for customer and bttn device ID association, and then perform the order.
bttn for commerce API:
If you are looking to deploy thousands of bttns to your customers for e.g. ordering home deliveries, we have an API that lets your customer claim a bttn and register it to use your service by just submitting the unique CODE printed on the device. Contact us at email@example.com to learn more.