Posted on

Urgent, urgent, emergency…

Make it fast, make it urgent
Do it quick, do it urgent
Gotta rush, make it urgent
Want it quick
Urgent, urgent, emergency…

In case you’ve been living under a rock for the past few weeks, I’ve got news for you: bttn is on Indiegogo.

We’ve at the halfway mark of our campaign time wise and we are at a bit over 75% of our target. This is not bad at all. But there is one problem:

I made a rookie mistake when we were building the campaign. My boss Harri asked me how certain I was of us hitting our target. No sweat, I said. Piece of cake. Easy as pie. Eminently doable.

Well then the crafty devil (I am saying that in the nicest possible way, of course) suggested a personal pledge: how about I don’t shave or get a haircut before we hit the target. In the heat of the moment, I said “Sure”.

As this happened a few weeks before the actual start of the campaign, the results are starting to be visible. See the following selfie to wit:

Even I must admit it is not a very pretty sight. But that is not the real problem. The real problem is that my wife has started giving me some not-so-subtle hints that if the beard and the reverse mullet do no go pretty soon, I will be sleeping on the balcony

Before you shrug this away as an irrelevant piece of trivia, may I remind of some geoclimatic facts: I am based in Finland, above 60° North. That’s Alaska, folks. That’s like Siberia for you. And we are fast approaching thermal winter.

To give you an idea of what that means, below is a documentary picture of said balcony in winter:

As you can imagine, the prospect of extended arctic outside living with a rapidly growing beard and dwindling layer of blubber (as you may have seen/heard on the campaign video, I am on a diet) is not a pleasant one.

So please, please, please, please check out the campaign and help me stay inside by contributing!

PS. With this week’s music choice we are making a bit of a departure. No cover versions, no clever gimmicks – just a dose of Anglo-American urgency in the form of Foreigner’s first chart-topper.

PPS. Do check out the campaign even if you don’t care about a longhaired Finn growing icicles in his beard. Thebttn is pretty darn magically cool.